A rumour that's been circulating this week is that Apple are in negotiations to buy Loewe, the revered German television maker (of which we're a leading dealer of course!). This would finally answer the question of whether Apple plan to release a television of their own.
It is all just a rumour right now, but it would seem that there's a lot of truth to it, and we could expect an announcement from Loewe as early as Friday, May 18. The original report comes from Apple Insider
, which claims that Loewe has been advised by its financial adviser to accept the US $112 million offer.
So what does this mean for Loewe as we know it? Will the company continue as Loewe or become 100% Apple? It's too early to say, although Loewe as a brand has been around since 1929 and has an enviable reputation as an innovator and design leader - so it may well be the case that a serious injection of funds could elevate them beyond the domain of the afficionados and into the lounge rooms of a much broader global market.