This week a new digital radio station was born - DIG Music. While the ABC's DIG has been around for years, its programming is now being run by Triple J, with the targeted demographic being the 30-50 crowd that grew up on Triple J (or Double J for the oldies!).
What you'll hear on DIG is very different to what you'd hear on Triple J (whose demographic is primarily 18-24 year-olds). You won't get much Dubstep, but you also won't get the dull middle-of-the-road stuff that commercial channels targeting the same demographic serve up. DIG will play 75% new releases, and will have regular guest programming spots from the likes of Billy Bragg, Sarah Blasko, Moby and Clare Bowditch.
Best of all, you get the chance to shape what DIG will sound like - over the next 6 months you can hit a 'Dig it' button when listening on a mobile or desktop to flag the tracks you'd like to hear more of. The station will learn what its users like and, like the smart streaming music apps, will gradually become better and better (unless, of course, you're a big Dubstep fan!).
What you'll hear on DIG is very different to what you'd hear on Triple J (whose demographic is primarily 18-24 year-olds). You won't get much Dubstep, but you also won't get the dull middle-of-the-road stuff that commercial channels targeting the same demographic serve up. DIG will play 75% new releases, and will have regular guest programming spots from the likes of Billy Bragg, Sarah Blasko, Moby and Clare Bowditch.
Best of all, you get the chance to shape what DIG will sound like - over the next 6 months you can hit a 'Dig it' button when listening on a mobile or desktop to flag the tracks you'd like to hear more of. The station will learn what its users like and, like the smart streaming music apps, will gradually become better and better (unless, of course, you're a big Dubstep fan!).