Chord Ohmic silver-plated loudspeaker plugs are designed to bring both the electrical and sonic benefits of silver to speaker cables everywhere. The plugs will be fitted as standard to all new Chord Company speaker cable sets as well as being separately available as a retro-fit upgrade, enabling this revolutionary 4mm connector to improve existing Chord Company cables or any other cable brand for that matter!
For many years we have been using silver-plated copper conductors in our designs. Our silver-plated designs are paired with silver-plated connectors. Using silver in cables can be misunderstood, as many people still associate the use of silver with a bright, overbearing sound characteristic. In our experience, however, this brightness is actually caused by a poor choice of insulation material rather than the silver!
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